This year UAE and China is building on the strong strategic ties in terms of enhancing cooperation in media sector

 

As this  May  Sheikh Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and Chairman of the UAEUAE Media Council, discussed with ZHU Yonglei, Vice Minister of the National Radio and Television Administration of People's Republic of China (NRTA), ways of strengthening cooperation mechanisms and sharing expertise in different media sector 

This relationship, characterised by diversity and depth, is driven by a strong political will reflected in mutual visits between the leadership of the two countries and their commitment to deepening relations, cooperation, coordination, and the exchange of visions 

Both  countries  desire to establish a distinguished model of cooperation and media partnership that would contribute to enriching the media landscape in both countries.

 Including cooperation in the field of artificial intelligence (AI) in the media sector and keeping up with the latest media technology and global changes. 

Sheikh Abdulla bin Mohammed bin Butti Al Hamed said that  UAEUAE's laws in the media sector, which promote and motivate national talent to create Emirati content that boosts national values and identity among youth, aligning with the guidance of the wise leadership to advance the media industry, leveraging the UAE's strengths and competitive advantages to enhance its economic contribution.

He also  added    UAE is a leading global media hub, as it established an appealing platform and infrastructure for international media entities, including large multinational corporations, small to medium-sized enterprises (SMEs), and independent entities, to foster creativity and collaboration.