What's Driving Apple's Record Profits in Q4 2023 Despite Falling Sales?
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A large amount of Apple's profit increase can be ascribed to strong iPhone sales. The iPhone's sustained attractiveness, especially in the face of strong competition, underscores Apple's tenacity in retaining its core customer base and drawing new customers. Furthermore, the company's services sector, which includes a wide range of offerings such as Apple Music, iCloud, and the App Store, was critical in boosting profitability.
Nonetheless, the most notable part of Apple's performance this quarter is the disparity between net profit and total sales. While the company's net profit increased by 10.7% year on year, total revenue decreased somewhat, falling to about $89.49 billion. Despite the fact that this is Apple's fourth consecutive quarter of falling sales
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