Thank God for the Completion and Good Ending

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  In the journey of life, each chapter presents its unique challenges, obstacles, and rewards. There are moments when we find ourselves overwhelmed, questioning whether we will ever reach the finish line. However, just like the narrative arcs of our favorite stories, there’s something deeply satisfying about a well-executed conclusion—one that feels both rewarding and fulfilling. Whether it's a personal goal, a professional project, or even a cherished movie or book, the feeling of completion is something we all strive for. It brings a sense of peace, knowing that despite the ups and downs, there was a purpose behind every step we took. And when the ending is good, it makes all the struggles worthwhile. The Importance of Completion In a world that moves at such a rapid pace, we often rush through tasks and events, focusing on the next big thing before we’ve even processed the current one. Yet, completing something gives us the chance to reflect. We can look back and appreciate the ...
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Alain Robert and Alexis Landot Launch Mashreq's Climb2Change Project

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Alain Robert

Alain Robert, also known as the'spiderman' for his brave free solo climbing, and his inspired partner Alexis Landot reached the summit after a nine-hour ascent. The video, which debuted at Cop28, aimed to raise support for Climb2Change, a movement spearheaded by UAE bank Mashreq.

This climb was more than a physical challenge for Robert and Landot; it was a mix of adventure and advocacy. Inspired by Robert's previous adventures, Landot achieved a childhood dream by climbing the Burj Khalifa, adding a rope to their typical rope-free ascents. 

Nelly Attar, the project's visionary, envisions widespread clean-ups on summits higher than 5,000 meters, including Everest and K2. These trips will not only eliminate accumulated trash, but will also work with local communities to find long-term solutions for mountain protection.
Mashreq's Climb2Change project is in line with their commitment to environmental stewardship. Mashreq's Group Chief Executive, Ahmed Abdelaal, underlines that the project goes beyond their immediate impact, intending to create worldwide collaboration. 

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