UAE Non-Oil Business Activity Surges to Nine-Month High in December

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 The United Arab Emirates' non-oil private sector recorded its fastest expansion in nine months in December 2024, buoyed by strong domestic demand and increased business activity, according to the latest S&P Global Purchasing Managers’ Index (PMI) report. PMI Highlights Robust Growth The seasonally adjusted UAE PMI climbed to 55.4 in December from 54.2 in November, signaling robust growth well above the 50.0 threshold that separates expansion from contraction. This marked the third consecutive monthly increase, underscoring sustained recovery in the non-oil sector. Key drivers of growth included a notable rise in new business activity. The new orders subindex rose sharply to 59.3 in December from 58.0 in the previous month, reflecting strong domestic demand. Challenges Amid the Growth While domestic demand flourished, export growth slowed, with the export orders subindex dropping to a seven-month low. Additionally, businesses faced mounting backlogs due to capacity constraints,...
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Elon Musk’s Twitter will start paying creators for ads

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Elon Musk

The owner of Twitter and tech billionaire, Elon Musk, is set to introduce a new rule that will compensate verified content creators on Twitter for ads in their replies.

On Friday, Elon Musk announced the upcoming feature. He revealed that the initial payment block would be approximately $5 million. Under the new initiative, only verified creators on Twitter will be eligible for this program.

One of the richest men in the world wrote on Twitter, “In a few weeks, X/Twitter will start paying creators for ads served in their replies. The first block payment totals $5 million. Note, the creator must be verified and only ads served to verified users count.”

The move comes as the micro-blogging site Twitter struggles to retain advertisers, owing in part to concerns about ad placement following the company's major layoffs of staff. This news comes on the heels of the recent selection of Linda Yaccarino as the new CEO of Twitter. Yaccarino, an NBCUniversal advertising industry veteran, is expected to offer vast expertise to the social media platform's advertising initiatives.

Last month, Elon Musk presented his Twitter vision, claiming that the messaging service made 5 to 6 cents per hour of user attention. He believed that by including more relevant and timely ads, this figure may rise to 15 cents or perhaps higher.

Since billionaire Elon Musk purchased Twitter in October, the micro-blogging site has struggled to retain advertisers, who have shown concerns over ad placement after the social media company laid off hundreds of staff, including senior leaders.

Currently, Elon Musk is looking to Yaccarino to repair the social media company's relationship with brands, which has suffered because of his acquisition and reversal of the site's content regulations. Reportedly, the introduction of paid ads in replies is a significant step to repair the image of Twitter.

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