UAE’s Lifeline to Lebanon: 18th Aid Plane Delivers Vital Medical Supplies Amidst Crisis

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  The United Arab Emirates has dispatched its 18th aid aircraft carrying 40 tonnes of essential medical supplies to Lebanon as part of the “UAE Stands with Lebanon” campaign. This ongoing initiative, launched in early October, aims to provide critical food, medical, and shelter supplies to the Lebanese population, who continue to face severe hardships due to ongoing conflict. In close collaboration with international organizations such as the World Health Organization (WHO), the United Nations High Commissioner for Refugees (UNHCR), and the International Federation of Red Cross and Red Crescent Societies (IFRC), UAE humanitarian organizations are playing a pivotal role in delivering life-saving aid to Lebanon’s vulnerable communities. The campaign is a direct response to the directives of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan, with further guidance from His Highness Sheikh Mansour bin Zayed Al Nahyan, UAE Vice President and Deputy Prime Minister, and under the l

Elon Musk’s Twitter will start paying creators for ads

 

Elon Musk

The owner of Twitter and tech billionaire, Elon Musk, is set to introduce a new rule that will compensate verified content creators on Twitter for ads in their replies.

On Friday, Elon Musk announced the upcoming feature. He revealed that the initial payment block would be approximately $5 million. Under the new initiative, only verified creators on Twitter will be eligible for this program.

One of the richest men in the world wrote on Twitter, “In a few weeks, X/Twitter will start paying creators for ads served in their replies. The first block payment totals $5 million. Note, the creator must be verified and only ads served to verified users count.”

The move comes as the micro-blogging site Twitter struggles to retain advertisers, owing in part to concerns about ad placement following the company's major layoffs of staff. This news comes on the heels of the recent selection of Linda Yaccarino as the new CEO of Twitter. Yaccarino, an NBCUniversal advertising industry veteran, is expected to offer vast expertise to the social media platform's advertising initiatives.

Last month, Elon Musk presented his Twitter vision, claiming that the messaging service made 5 to 6 cents per hour of user attention. He believed that by including more relevant and timely ads, this figure may rise to 15 cents or perhaps higher.

Since billionaire Elon Musk purchased Twitter in October, the micro-blogging site has struggled to retain advertisers, who have shown concerns over ad placement after the social media company laid off hundreds of staff, including senior leaders.

Currently, Elon Musk is looking to Yaccarino to repair the social media company's relationship with brands, which has suffered because of his acquisition and reversal of the site's content regulations. Reportedly, the introduction of paid ads in replies is a significant step to repair the image of Twitter.

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